How to Start Pants and Bra Business in Nigeria [Underwear] in 2024

  • October 1, 2023

Although best for females, the pants and bra business is a very lucrative one in Nigeria as the need for underwear will never stop increasing.

This business is very profitable and anybody can start, as it is fast-moving even among students. That means even as a student you can venture into the business.

From having a shop for your business to selling your products online, pant and bra business can be started in many ways in Nigeria, although you need a good knowledge of the best way to operate to be successful with the business.

That is why we’ve come up with this post to show you exactly how to start underwear business in Nigeria, the cost of starting, profitability, and so on.

Without further ado, let’s get started!

About Pants and Bra Business in Nigeria

Pants and bra business in Nigeria

Every underwear product sells faster in Nigeria, and they sell for big profits. Although a lot of people sell these products having a shop, selling online also increases sales of your products and makes more money.

Unlike other businesses, pants and bra business in Nigeria has an already established market in Nigeria. That means you need to work hard and be strategic to build a reputation as a beginner.

There are many places you can start this business, however, it is best to be started by ladies. After all, it is a female product, and they should know better about the business.

Although the pants and bra business in Nigeria is easy to start, and very profitable, let’s see how much capital is required to get started.

Related: How to Start a Profitable Cosmetics Business in Nigeria

How Much Do You Need to Start Pant and Bra Business in Nigeria

Realistically, it doesn’t cost a lot to start an underwear business in Nigeria, however, you still need a reasonable amount of money to get started.

You can start a pant and bra business in Nigeria with 30,000 Naira or less. However, if you’re looking to start big, you’ll need above 100k to get started.

Read Also: 35 Lucrative Businesses to Start with 100K in Nigeria

Is Underwear Business Profitable in Nigeria?

While this business doesn’t cost that much money to start, you may be wondering if it is even profitable or worth your time.

Of course, it is! If you’re wondering how profitable pants and bra business is in Nigeria, you can expect a profit margin of 50% to 100% per sale.

Although the profitability depends on a lot of different factors including, the mode of sale, competitors’ price, and some other expenses that may be incurred along the line.

How to Start Pants and Bra Business in Nigeria

Here’s a comprehensive guide on how to start a profitable pants and bra business in Nigeria in 2023:

1. Start With an In-depth Market Research

To start with, you need to get to understand the business. To achieve this you need to carry out market research, so to know the in and out of the business, what works and how to go about getting everything right.

During this stage, you need to find out the laws guiding the business in Nigeria, get to know if there are any associations to join, and also find out if the business is profitable in your area.

2. Know Your Target Audience

Although targeting females works well in this business, you must know who your audience is before starting.

Here you need to find out the age group that buys the type of products you sell, and the type of people that you need to market to based on category. For example, you can’t expect a 50-year-old lady to buy a G-string.

That means, if you’re selling leggings or other pants types, know the types of people that will buy and prepare to market to them.

Check Out: How to Start Palm Oil Business in Nigeria and Make Millions of Naira

3. Come Up With a Business Plan

After the research phase is done, you need to draft a strategic business plan based on your research results.

Here, you need to outline your objectives, how to grow your business, your financial projection, how to fund your business, and the types of underwear to start with. Also, have a space to point out who your competitors are, and how to do better than them.

4. Decide on Your Mode of Operation

Like I said earlier, there are different ways to run your pants and bra business in Nigeria. In this stage, you need to decide on the best one for you. You can decide to get a shop and start with, decide to hawk, or go online and look for buyers.

Starting with a shop, you’ll have to make sure your shop or kiosk is in a business area like a marketplace or busy street. If you’re a student, you can market your products to students by taking them with you to school.

Operating online is another way to run a pant and bra business in Nigeria. Here, you can either decide to build an e-commerce store for your business or advertise on social media such as Facebook, Instagram, and WhatsApp.

Related: How to Start a Food Business in Nigeria and Make Money Daily

5. Find Suppliers

After knowing how you want to operate, to start selling, you need to have the products you want to sell, and this can only be done by finding suppliers.

If your market research is well done, you should have known where your competitors buy their products from at cheap prices. You too can start from there and as time goes on, you would find a better supplier to work with.

These days, a lot of young entrepreneurs selling underwear do import them from China, as they are very cheap which makes a lot of profits in turn. This business model is called mini importation business in Nigeria. I’d recommend you start with that if you want to quickly make a lot of money.

6. Start Selling

After finding suppliers and purchasing products in bulk, it is time to get started with the sales part of the business.

Depending on your mode of operation, there are different ways to market your pants and bra business in Nigeria to start driving sales.

If you have a shop for your business, displaying your products using hangers and possibly manikins, would be a better way to let people know what you’re selling. You can also reach out to neighbours, family, and friends, tell them about your business and encourage them to tell their friends and relatives too.

On the other hand, if you decide to operate online, you can market your products by posting on Facebook groups, updating your WhatsApp status with your products, and also using TikTok as a means of advertising. To get a quick result, you can also run ads on Facebook and Instagram to reach a bigger audience.

Related: How to Make 600K Monthly Starting a Laundry Business in Nigeria

Types of Products to Sell

Although the term “Pants and Bra business” is self-explanatory, there are different types of underwear to sell as a beginner, and they include….

  • Regular panties
  • Leggings
  • Hipster
  • G-string, Thongs, T-back
  • Lingerie
  • Bikini
  • Brassiere
  • Boxers

Underwear Business in Nigeria – FAQs

Where can I buy undies in bulk in Nigeria?

The best places to buy undies in bulk in Nigeria would be big markets close to you. For example, if you live in the east, the Aba market is a good place to start.

Where is the best place to start pant and bra business in Nigeria?

You can start an underwear business anywhere in Nigeria, however, the best place to start would be online as a full housewife, at school as a student, and at a market square as an optimistic entrepreneur.

Does undies business in Nigeria move fast?

Yes, the undies business in Nigeria moves fast as the demand for all kinds of underwear keeps increasing every day.


The pants and bra business in Nigeria is a very lucrative one to venture into if you want to start a small business with less capital but a huge profit in Nigeria. As a beginner, you need to understand the business and decide if it is the best for you to get started. I believe this post offers great value for those who want to start an undies business in Nigeria.